The tools change, the craft doesn't.
28 years of digital-first design and illustration. I've adapted through every shift this industry has thrown at me, and today that means folding generative AI into my process, alongside everything else I already do, to work faster without cutting corners. Same design logic, more capability. Static concepts become cinematic motion in a fraction of the time. The judgment behind it is still mine.
Recent Work
Glens Spicy Wings
Creative Direction, Character Design, AI Pipeline Production (Weave/Kling), Post Production
Recent Work
Playlounge
Creative Direction, UX Design, AI Video Production (Veo/Kling), Post Production
Recent Work
The Harbour Table
Creative Direction, Storyboard planning, Directing, AI Pipeline Production (Weave/Kling), Post Production
Services
Senior creative direction, design, and AI-assisted production, from first concept to finished film.
Ideas first, tools second.
I couldn't stop thinking and pursuing the creative process even if I tried. It’s a permanent mindset, and my goal is to blend that exact creative drive with strategic commercial thinking for clients. The best work never comes from the tools you use; it comes from instinct, experience, and the willingness to push an idea further than it wants to go.
Modern AI workflows are great for speed and scale, but they don't replace the heavy lifting of the mind. If you've got a project that needs deep creative thinking and execution rather than just a button-pusher, let's connect.
