Gaming design

Some premium mobile game designs currently being developed by GameOut for their gaming platform “Miggster Plus”. As well as a selection of Art direction, conceptual and design work for Miggster Plus’ pre-launch and brand tournament campaigns.

ART DIRECTION & DESIGN - “Canyon Run” Title, HUD display and game screen designs

ART DIRECTION & DESIGN - Premium mobile games: Heroes of Mayhem and Racing Frenzy (under development).

“Be whoever you want to be”

As part of the Miggster Plus pre-launch campaign, we created a campaign titled “be whoever you want to be”. The concept centred around the idea of any user being able to be any character from any game or game genre that they identified with the most. By demonstrating the character holding a smartphone, the message was clear - the Miggster Plus mobile gaming platform enables you to be whoever you want to be.

I conceptualised, designed and executed a bunch of personas from Science Fiction to Fantasy gaming characters. The campaign proved to be very successful, driving engagement on Social Media channels, creating new subscribers to the platform and also resulting in the majority of the existing user database upgrading to the new platform.